Mobican at High Point Market Fall 2018

We are already in North Carolina getting ready for High Point Market, which will take place from Saturday, October 13th to Thursday, October 18th.

We look forward to introducing our newest collections and new finishes that were developed in this 30th anniversary year at mobican.

If you plan to be at HPMKT, do not forget to schedule a visit with mobican at Design Center, booth D523: we are waiting for you!

 

 

Mobican adds to its Quickship program

Just over a month has passed since we launched the mobican Quickship program as part of the celebrations for our 30th anniversary.

The answer has been unanimous: the program immediately became extremely popular with both retailers and consumers. A large number of customers have already been able to take advantage of this 30 hour shipping service, regardless of where they live in North America.

In fact, the Quickship program is so successful that we have decided to expand our offer.  The Bora and Mimosa Quickship was only the first step; we will soon add the brand new Banjo audio unit to the range of products offered with the Quickship option!

Just like Bora and Mimosa, Banjo will be available in Smoked Walnut.

You can now see the details of this new item on our website by clicking on the following link: Banjo QS

 

Mobican’s “Quickship” program kickoff

As part of our 30th anniversary celebrations, mobican is proud to launch its new Quickship program. Indeed, for a selection of products, we now offer the possibility that your order is shipped within 30 hours!

In addition, to kick off this new program, we offer a 5% discount for all “Quickship” orders that will be made in May.

Which furniture is eligible for this offer? Our four most popular items: the Bora bed in “Queen” and “King” sizes in Smoked walnut with black legs, the Mimosa night stand in Smoked walnut, the Mimosa narrow chest in smoked walnut with one Ebony glass drawer front and the Mimosa double dresser in smoked walnut with one Ebony glass drawer front.

What are you waiting for to have the bedroom of your dreams?

Mobican wins “Relève d’entreprise” (Corporate succession award) from CCIHR

Last night, April 20, 2018, took place the 54th Gala of Excellence of the Chamber of Commerce and Industry of Haut-Richelieu in Saint-Jean-sur-Richelieu. More than 700 people were present for the event.

It is with great pride that Mathieu, Nicolas, Patrick and Bruno Selmay received the “Corporate Succession Award” (15 employees and more), three generations who have been and continue to be part of Mobican Furniture.

We would like to thank every member of our team: without the contribution of each of our employees, nothing would be possible!

Just click on the link to access the video of the award ceremony: GALA VIDEO

 

 

 

 

 

Mobican at High Point Market Spring 2018

We are already in North Carolina getting ready for High Point Market, which will take place from Saturday, April 14th to Wednesday, April 18th.

We are very excited to present the new collections that were developed in this 30th anniversary year at mobican. Indeed, Luci, Mobi and Jassi will be premiering this week. For a sneak peak, you can click on the link:

Luci, Mobi & Jassi

If you plan to be at HPMKT, do not forget to schedule a visit with mobican at Design Center, booth D523: we are waiting for you!

 

 

Journal les Affaires

Local manufacturers mark the distinction
By Anne-Marie Tremblay Edition of March 24, 2018

What distinguishes Quebec furniture from foreign competitors? Comfort, quality, of course, but also customization and design. But how to offer a high-quality product without inflating prices too much, while dealing with the uncertainty surrounding the renegotiation of NAFTA? Here are a few tips.

Mathieu Selmay traveled to Austria to choose the wood veneer that will be used in the new Mobican collection, the furniture manufacturer in Saint-Jean-sur-Richelieu. “We select our veneer lots one by one according to specific criteria, such as color, number of knots, type of grain, “says VP Sales.

In total, he examined the equivalent of some 600,000 square feet of wood to order 55,000 square feet. “We travel to different countries, like Austria, Spain, England or Germany to select each of the wood veneer that will enter the factory. “Species such as rustic oak, teak, maple or cherry are used to make the furniture that comes out of the 45-employee SME. Objective: to create the perfect piece of furniture. “It’s a combination of details that are not always apparent at first sight, but that make the whole thing harmonious, like the size of the legs, the varnish used, the thickness of the glass, and so on. What we want is for people to have a crush, “says Selmay.

Mobican relies on the “wow effect” combined with high quality products to stand out from the competition. A philosophy that has been an integral part of the company’s DNA since its founding in 1988, but which has taken a new turn since the involvement of the two sons of President Patrick Selmay, Mathieu and Nicolas. “We revisited all the collections to bring them up to date two years ago. And because we have held all the positions in the company, we know the smallest parts of production, which helps us to know how to optimize each step”, says Selmay.

In addition to traveling the globe to purchase premium materials, the team also travels to international fairs to see new trends in Scandinavian-inspired furniture. The company specializes primarily in the sale of bedroom furniture, but has added dining room furniture to its catalog. Changes that have allowed Mobican to record an increase in sales of about 30% in two years, said the vice president. “Now we have to manage this increase, which is not easy, while delivery times must remain low. “

Adapt to structural changes

Design is one of the keys to the success of Quebec furniture, which has been able to return to growth in recent years, said Pierre Richard, CEO of the Association of Furniture Manufacturers of Quebec (AFMQ). In fact, at the turn of the 2000s, Quebec’s industry was reduced to a trickle as a result of the invasion of low-priced Asian furniture and the rise in the value of the Canadian dollar.

A tsunami that took with it several Quebec players. “As a result: those who offered low-end products have not survived. Only companies that have innovated have remained alive, either by focusing on design, customization, improving production times, etc. High standards combining quality and comfort that are impossible to achieve for furniture made in China and sold at a discount on the North American market.

Thus, companies such as Mobican had to work hard to solve the quality-cost-of-production equation. Selmay’s father and sons, all engineering graduates, work daily to optimize every step of a piece of furniture’s birth. “It’s one of our strengths to be able to offer a reasonable selling price while maintaining a high quality,” says Selmay.

Thus, the team tries to standardize as much as possible on the production line. “For example, we limited the number of drawer formats, which allows us to optimize the manufacturing of their interior components, to increase the volume and speed of production. It saves time and space, “says the vice president of sales. Same with the holes that are the same size for every pieces of furniture, which avoids readjusting the machinery between each collection, which can also be personalized to the tastes of the customer.

Customization … in mass

Customization is another asset of the furniture manufactured here. ” But beware ! Offering the customers to put each furniture to their taste is not necessarily an interesting solution, because the risks are great that the results will not be pretty and will be returned. On the other hand, several companies have developed mass personalization, which allows to maintain harmony in the design while maintaining a good speed of production “, analyzes for its part Yves Dessureault, director of Inovem, Center of innovation in cabinet making and furniture Cégep de Victoriaville.

In Quebec, Canadel was a pioneer in this area. “We took the customization route some thirty years ago,” says Guy Deveault, CEO. At the time, cheap Asian furniture was coming from eastern countries. It was our way of differentiating ourselves and it is still the case, even if things have evolved. In the 1980s, the furniture was brown, he recalls. “We were inspired by more conservative styles, such as Early American, which we transformed by adding fly-like colors, such as red or yellow, to classics.”

However, relying heavily on technology, the company founded in 1982 managed to weather the various economic crises while remaining at the forefront. “In 1987, we bought our computer supplier. We then resold it to the employees, keeping the software that was used for production and some specialized programmers. This allowed us to continue to develop IT tools according to our needs, because when you buy a standard product, it’s hard to ask your customer to go into so much detail.

One way to react quickly to change is to always have technology that’s not only tailor-made, but also cutting-edge. For the last ten years, Canadel has also launched UDesign, a personalization tool available on the Internet. On the screen, furniture that can be broken down into millions of possibilities. For example, on a simple table, the consumer can change the size, surface, color, shape or legs. “This software allows us to automate some machines to orders, to integrate everything with the purchasing department, etc. Because there are tens of thousands of products that we use to make our furniture, according to customer choice, and we can not keep inventory of our furniture.

An optimization work that does not stop at Canadel or Mobican. Moreover, at the time of the interview, the two companies had just injected millions of dollars to equip themselves with state-of-the-art machinery. “And we always tend to improve. For example, we have small chips installed to know where our products are made. The key to success, however, is that all parts of the equation are solid, whether it’s design, build quality, administration or human resources, “says Deveault.

Finalist at the 54th Gala de l’Excellence

The finalists’ for the 54th Gala of Excellence of the Chamber of Commerce and Industry of the Haut-Richelieu were unveiled Tuesday, March 20th, 2018. Mobican is proud to have been chosen as a finalist in the “Corporate Succession” category.

The winners will be announced at the Gala on April 20th. On the same night, a prize will be awarded for the “Coup de coeur of the public” to the finalist which will have accumulated the most votes. We therefore invite all those who, from near or far, support and appreciate mobican to vote by clicking on the following link. From now on, it is possible to vote every day until 18 April 2018 at 16:30.

Vote for mobican!

 

Mobican celebrates its 30th anniversary!

February 3 marked the 30th anniversary of mobican. An article written by Mr. Charles Poulin, was published in the weekly Le Canada Français, to mark the event. Here it is:

Established 30 years ago, Mobican Furniture continues to have the wind in its sails. The Saint-Jean-sur-Richelieu company, which specializes in the design, manufacture and veneering of residential wood furniture, has seen its sales increase by 30% over the past two years. A trend that will continue, believe the leaders while stating that they have invested more than $ 1 million in equipment for 12 months.

It was 30 years ago, on February 3rd, that the Selmay family took over the SME located on Aubry Street, just opposite the Atelier Industriel. The most experienced readers will remember that the company was called at the time Furniture Colibris. Acquiring it, Patrick Selmay, who had started in the company as the sweeper, decided to rename it Mobican Furniture.

Mobican furniture is also a family affair. In recent years, his sons Mathieu and Nicolas have joined him and have begun the transfer process. Moreover Patrick Selmay’s father, Bruno, regularly comes to work at the age of 82.

STRATEGY

The company has developed its business strategy on manufacturing and selling products based on quality and design, notes Patrick Selmay. Mobican Furniture sells its living room, dining room and bedroom furniture throughout North America, but has decided to target independent retailers such as Corbeil, JC Perreault, Mobilia or, here in Saint-Jean, Bouvreuil, which offer products of superior quality. The biggest customers have a dozen stores, says Selmay.

“Our strength is that we are three engineers who worked in the plant and know the limitations of our equipment,” he says. We master the technique, but also the design and veneer, which allows us to combine all this together. “

BUSINESS

The Quebec furniture industry is doing well, says Patrick Selmay. There are two or three big players that employ more than 500 people, a dozen between 50 and 500, and several others under 50, like Mobican Furniture, which employs 45 people in its 40,000-square-foot factory. In total, the sector represents 30,000 jobs in the province, making it one of the main fields of activity in Quebec.

The company has managed to find a niche, thanks to the veneer it assembles inside its walls, which allows it to deliver “tailor-made” pieces to its customers.

“Chinese manufacturers are focusing on high-volume production,” explains Patrick Selmay. We could not compete with them. So we have taken the road of custom products that are available at relatively short notice. What comes from China comes in by container ships. Delivery times are long. “

REVENUE

Mathieu and Nicolas Selmay travel the world looking for the best wood available on the market to obtain a symmetrical and aesthetic veneer.

“Our sales have exploded in the last two years, reveals Mathieu Selmay. We are talking about 30% increase in sales. The expansion is largely due to the new models we have recently developed. “

If he admits that several elements are out of his control, especially south of the border, Mathieu Selmay estimates that sales should increase by 10% to 15% per year over the next five years. One of the main challenges for the company will be to reduce delivery times in this era of Amazon and e-Bay where we get almost everything on the spot.

NAFTA

Among the things that Mobican Furniture does not control is the North American Free Trade Agreement (NAFTA). The agreement is currently being renegotiated. The furniture companies of the country are following developments closely.

“After the implementation of NAFTA, sales in the United States have doubled for local manufacturers, said Patrick Selmay. There is still a lot of potential there. But there is talk of reinstating a customs tax of 9.8%. Our products would become much more expensive, and it would have a direct competitive impact even if made in Quebec sounds good to Americans. The United States is an important part of our sales. It would be far from good to fall back into a world of protectionism. “